In the wake of tablet computers, consumers are now looking for devices which are portable, cheap, and instant on. They don’t want the bulk of a full operating system, rather they need something nimble and fast to get their daily tasks done. Many are now turning to Chromebook.
According to the Digitimes, Chromebook sales from some manufacturers are set to triple by the end of the year while PC sales are set to plummet by almost 8% over the same period. The boost is down to hardware vendors looking for ways to increase a shrinking market following Microsoft’s failure to convince consumers to adopt Windows 8.
Because of weak demand for Windows 8, Google has been trying to use the chance to expand into the PC industry and with Intel’s aggressive R&D supports as well as AMD’s entrance to the Chromebook market, many brand vendors such as Asustek Computer are reportedly considering to develop related models to counter Microsoft’s dominance.
With new Chromebook releases scheduled from traditionally Windows centric companies like HP, Acer, and Samsung, and tablets already taking a huge chunk of the home computer market, Microsoft should be concerned about holding on to their market share.
Chromebooks sales to the education sector always been stronger than to the consumer market, but for schools looking at BYOD we may start to see greater numbers of Chromebooks on our networks.