• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
ClassThink

ClassThink

School Technology Guides

  • E-mail
  • Facebook
  • RSS
  • Twitter
  • YouTube
  • HOME
  • LATEST
  • Featured
  • School App Search
    • Search
    • Dashboard
    • Directory Login
  • TEACHER GUIDES
    • Microsoft Teams
      • Microsoft Teams Teacher’s Hub
    • Microsoft OneDrive
    • Microsoft Stream
    • Microsoft Office
    • Microsoft Edge
    • Microsoft OneNote
    • Microsoft Office
    • Microsoft Outlook
    • Microsoft Windows
    • Microsoft SDS
    • Google Classroom
    • Google Meet
    • Zoom
  • REVIEWS
  • NEWSLETTER
  • ABOUT
    • Contact Us
    • About ClassThink
    • Support ClassThink
    • Write for ClassThink
    • Advertising and Sponsorship
You are here: Home / Featured / Managing Your School’s Online Brand

Managing Your School’s Online Brand

28 November 2013 by Karl Rivers Leave a Comment

Is your school on Facebook and Twitter? The answer is yes. It just depends whether you’re controlling the message or not.

Social networks are changing the way schools communicate. Whether it’s student discussions, teacher/pupil or teacher/parent communication, there are a myriad of ways social networks are now affecting education.

Schools have had to develop new policies to deal with these new ways of interacting both internally and externally, and in many areas we still lag behind. Some schools I work with are still discussing whether or not they should be using Facebook, and Twitter, and if so which ones. The truth is that whether your school chooses to have an online presence or not aspects of your organisation are leaking into the online world out of your control.

Whether it’s status updates from students and parents, press articles, comments from teachers, or photos from school events, it all has an effect on your school’s public image. It’s out there happening now, you can’t stop it, and the only solution is to be involved in it.

A friend’s company had an issue. If you search the name of their business on Google the first link to appear was their company website, but the second was a strongly worded complaint from a customer. The same could be true of your school, have you Google’d your school’s name recently? Do you know what people are saying, or more importantly reading, about your school?

The only solution is to engage and manage your message. Many schools don’t want to address this, but as uncomfortable as it may feel, you do have a brand that needs managing both online and off. Create positive content on your website and social network accounts. Make sure that when prospective parents search for information on your school they’re bombarded with informative and positive information.

There are services which you can use to manage your online presence, but at the most basic level use Google Alerts and products like Hootsuite to keep up to date with what people are saying about you. Make someone in your school responsible for your online presence. This shouldn’t be something that the most tech savvy teacher does because they “do Facebook.” It should be a school wide policy understood and supported by senior management.

Over to you, is your school on Facebook and Twitter? How do you manage your online presence?

You might also like...

Filed Under: Featured, School Management

This page contains references to products from one or more of our advertisers. We may receive compensation when you click on the links to these products. For an explanation of our Affiliate Policy, please visit this page.

About Karl Rivers

Karl Rivers is a Director of IT who has worked in education for more than twenty years. He won the Naace Impact Award for Supporting School Services.

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

  • E-mail
  • Facebook
  • RSS
  • Twitter
  • YouTube

You might also like...

Popular School Apps

  • Bromcom Computers Plc

    Bromcom Computers Plc

    MIS/SIS System

  • CleverTouch

    CleverTouch

    Classroom Screens & Projectors

  • Capita SIMS

    Capita SIMS

    MIS/SIS System +3 Parent Communications, Parent Portal, Parents Evenings,

  • Wakelet

    Wakelet

    Learning Platform +1 Social Bookmarking,

  • BKSK

    BKSK

    Assessments +1 Educational Games & Quizzes,

Latest Edtech News

Virtual breakout rooms for Microsoft Teams – everything you need to know

Download the free OneNote for Team Collaboration eBook

New Surface Laptop Go Announced

Featured

Best Chromebooks for students in 2021

Create beautiful infographics for your classroom

Record online lessons with Camtasia

Naace Impact Awards Winner

Footer

Recent

  • Best Chromebooks for students in 2021
  • Create beautiful infographics for your classroom
  • Virtual breakout rooms for Microsoft Teams – everything you need to know
  • Record online lessons with Camtasia
  • Download the free OneNote for Team Collaboration eBook
  • New Surface Laptop Go Announced
  • Managing Windows 10 in schools with Intune and Autopilot
  • How to stop students unmuting themselves in Microsoft Teams
  • How to spotlight students & demonstrations in Microsoft Teams meetings
  • How to record a PowerPoint presentation as a video
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Recent Forum Topics

  • JvFHf5vfJ HyVSv2mpZ
  • Use VPN Security
  • How less is more with application development
  • How Much Does it Cost to Make an App like Uber
  • Microsoft Team class not appearing for teacher but is correct in Teams admin
  • FCM Test Notification!!! message in Microsoft Teams
  • FAQ: Can students begin a meeting in a private channel in Microsoft Teams
  • Microsoft Lists for Education
  • Benefits of hiring a ghostwriter
  • Things You Need To Make An Android App

Most Popular Posts

  • How to turn off chat for students in Microsoft Teams
  • How to stop students muting and kicking others in Microsoft Teams video meetings
  • How to delete a video from Microsoft Teams
  • How to record and share a lesson in Microsoft Teams
  • How to enable Large Gallery view and Together Mode in Microsoft Teams
  • How to mute students in Microsoft Teams
  • Virtual breakout rooms for Microsoft Teams - everything you need to know
  • How to record a PowerPoint presentation as a video
  • Set students to attendee by default in Microsoft Teams meetings
  • How to set and mark an assignment in Microsoft Teams
  • E-mail
  • Facebook
  • RSS
  • Twitter
  • YouTube

Copyright © 2021 · ClassThink.com · Affiliate Disclaimer · Privacy Policy · Here's the secret · Log in